'Wow! So pleased with this, they are absolutely beautiful.'
Helen & Hannah Reeve,
Nurture Outdoor Kindergarten
Nurture Outdoor Kindergarten was a new venture for the Nurture team. The brand needed to reflect their umbrella brand, while being able to stand alone as a separate part of the business.
The design idea stemmed from the great outdoors and where children's curiosity leads them most. The illustration style was
inspired by the idea of experimentation and the sketchy nature of children's drawings. Working the illustrations into and alongside the photography, we created a sense of interaction and inquisitiveness that was rolled out across their special promotional material.
With an earthy palette - which works with and in contrast to their
umbrella palette - the playful brand works in harmony with their umbrella brand, while at the same time, working powerfully as a stand alone brand in its own right.
The promotional material was litho printed using recycled, uncoated stock, and utilised folding techniques that further stimulated that sense of exploration.